Fashion

Spring/Summer 2018 Makes an Argument for Gen Z Yellow

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In a sea of millennial pink, how do you stand out? Some might say: in yellow. Gen Z yellow, that is. From Carolina Herrera to Christian Siriano, pops of the zesty hue have appeared this season in various styles and palettes across the board.

Leave it to NYFW newcomer Neubyrne to hop on this trend with fervor. A standout piece from Neubyrne’s debut collection was a hot yellow gown equipped with sparks of blue tulle for sleeves. A Détacher, a brand I’ve come to love for their robust, neutral tones, kept true to their muted aesthetic for the most part this season, with one exception—yellow. Of course, it was a softer tone rather than canary, but I am still calling it Gen Z yellow for the sake of this argument. Even current “it” brand (and millennial pink instigator) Mansur Gavriel is getting in on the action with a canary yellow coat that I am drooling over.

Yellow is clearly having a moment—which means the fashion set is already thinking of the next couleur de la seconde. If millennial pink is our generation’s first wife and Gen Z yellow is the hot new thing in town, what shade will be next? My money is on a Fall/Winter 2018 flirtation with mint green, perhaps a softer, creamier cousin of Pantone’s 2017 Color of the Year. But, I guess we’ll just have to wait and see.

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